Reebok joins Soles4Souls for global relief initiative in 2013

Staff Writer
Gonzales Weekly Citizen

Reebok International has announced its commitment to help individuals in need around the world through their 2013 giving program. The company will launch its campaign to collect shoes for Soles4Souls from August 1, 2013- August 31, 2013. With 1 in 4 adults in the world living on less than one dollar a day, basic necessities like shoes are not readily available. A pair of shoes can protect an individual's feet from cuts and infection that can be life threatening if untreated.

During the month of August, individuals can drop off their new or gently worn shoes at the Gonzales, Louisiana outlet and any other participating Reebok Outlet Store locations. Locations can be found here: http://ht.ly/nv8ja. Customers will receive $5 off the purchase of a new pair of shoes when donating an old pair. In addition, Reebok will donate $1 to Soles4Souls for each discount redeemed. Formed as a relief effort following the 2004 Southeast Asian tsunami, Soles4Souls has donated more than 20 million pairs of shoes across 127 countries.

"Bringing relief to people in need is something that has always been a hallmark of the Reebok brand," said Marcy Schwam, Reebok's Director of Retail Marketing. "We are delighted that we can help people around the world experience a higher quality of life through this important campaign."

Soles4Souls partners with progressive companies in the footwear and fashion industries like Reebok to directly impact the lives of people suffering from natural disasters or striving to break free from poverty.

"We deeply appreciate this commitment by Reebok and its customers," said Buddy Teaster, CEO of Soles4Souls. "We are certain this social good campaign will result in inspiring personal stories from individuals who have witnessed transformation among their families and communities."

About Soles4Souls®

Soles4Souls is a global not-for-profit institution dedicated to fighting the devastating impact and perpetuation of poverty. The organization advances its anti-poverty mission by collecting new and used shoes and clothes from individuals, schools, faith based institutions, civic organizations and corporate partners, then distributing those shoes and clothes both via direct donations to people in need and by provisioning qualified micro-enterprise programs designed to create jobs in poor and disadvantaged communities. Based in Nashville, Tennessee, Soles4Souls is committed to the highest standards of operating and governance, and holds a four-star rating with Charity Navigator. Please visit www.giveshoes.org for more information.