Louisiana Travel Promotion Association announces new president and CEO

Staff Writer
Gonzales Weekly Citizen
CEO Jill Kidder of LTPA

The Louisiana Travel Promotion Association (LTPA) is announcing the promotion of Jill Kidder to president and CEO, after 10 years of serving as one-half of a successful leadership team. 

For the past decade, LTPA has enjoyed a unique, successful leadership structure with two much-admired tourism pros sharing the top job as “Co-Executive Directors,” said LTPA Board Chairman Mark Romig. “In December, our board voted unanimously to shift Jill into the full-time role of President and CEO. This is a marquee moment in the association’s history and we are excited about this leadership transition is an optimal step forward.”

Prior to her time with LTPA, Kidder’s experience has covered almost every facet of the tourism industry. Her 34 years of experience includes work with hotels, attractions, destination marketing organizations, museums, municipalities, convention centers and more.

Since its inception, Kidder served as a project consultant for the National Hurricane Museum and Science Center, overseeing all activities of the $57 million project for 12 years.

For four years, Kidder managed the marketing, sales and trade activities of Rapides Parish’s tourism industry as executive director of the Alexandria/Pineville Convention and Visitors Bureau and Alexandria Riverfront Center.

Prior to that, she oversaw the creation of a Retail and Entertainment Master Plan for Downtown Chattanooga, Tennessee as the business development manager for the Chattanooga Downtown Partnership.

Throughout the course of her career, Kidder has served in a number of hotel management roles, including the Radisson Read House Hotel in Chattanooga; the Natchez Eola Hotel in Natchez, Mississippi; the Lafayette Hilton; and the Hotel Bentley in Alexandria. While at the Hotel Bentley, Kidder was the youngest female hotel general manager in the state of Louisiana and assisted in achieving a four-star rating for the hotel.

"I am honored to help lead Louisiana's tourism industry," said Kidder. "This is such an important time in the state's economic development efforts and tourism plays a vital role. It gives me great pride to represent a job-creating, revenue-producing industry that impacts millions of Louisiana's visitors, workers and businesses."

During her tenure at LTPA, Kidder shared the role of co-executive director with Darienne Mobley, who will stay on with LTPA in a consulting role, working on key projects and new initiatives.

Under Kidder and Mobley’s leadership, LTPA grew its membership by 40 percent from its post-Katrina low, tripled participation in LTPA’s marketing programs, launched the Louisiana Tourism Leadership Academy, secured the association’s financial footing, launched several niche marketing campaigns and more.

LTPA is a trade association leading and strengthening Louisiana’s vibrant tourism industry through promotion, education and advocacy on behalf of our members. Tourism generated $16.8 billion for Louisiana in 2016 and employs 231,567 people throughout the state. For more information, visit LTPA.org.

Contributed Report