Local Beef Jerky Outlet offers new brand in honor of Beef Jerky Day

Staff Writer
Gonzales Weekly Citizen
The Beef Jerky Outlet's store manager, Jackie Albrecht puts out the newest jerky brand "The Reaper."

The Beef Jerky Outlet, 2819 S. Cabelas Pkwy., Gonzales, will introduce its new jerky Friday, June 12 in honor Beef Jerky Day. Store manager, Jackie Albrecht announced that the new jerky line is titled “The Reaper.” She mention that folks are asked to come by and get a taste, along with other brands offered.

Customer, Todd Allred of Ascension Parish, had hand full of his favorites Thursday as he watched Albrecht stock the new jerky line. Allred, as Albrecht said he’s one of our jerky addicts. Of course after trying the new blend, he made another purchase!

The Beef Jerky Outlet is the world’s first national beef jerky franchise that has grown to six founder-owned stores, 40 franchise stores, 40 more scheduled to open in the next eighteen months for a total of 55 across the U.S. The Beef Jerky Outlet specializes in more than 200 jerky varieties and sizes including kangaroo, alligator, venison and elk with exotic flavors ranging from Moonshine to Cajun. Founders Paul Lyons and Scott Parker recognized the nation’s sudden passion for beef jerky and opened the first franchise in Destin, Florida. The dried, smoked meat has traditionally been the #1 favorite snack of the military and for years NASA sent jerky up to the astronauts in space. Today, jerky is selling like crazy with the general population because of America’s demand for low fat, low calories foods that are high in protein.

IRI, a Chicago based market research firm, reports sales of jerky jumped 46 percent from 2009-2014, catapulting it to a $1.24 billion industry. For more information, please visit www.beefjerkyoutlet.com.

History of Beef Jerky:

The word jerky has its origins in the native languages of South America. In the 1800s, the term “jerky” quickly spread across the new world to describe the process of smoking, drying and curing beef. American Indians, cowboys and pioneers made and embraced jerky as easily transportable and long lasting. Jerky has traditionally been the No. 1 favorite snack of the military, and for years, NASA has sent it up to our astronauts in space.

Today, jerky is selling like crazy with the general population because of America’s demand for lightweight, high protein foods. Jerky is lean, high in protein and nutritional value and low in calories, carbohydrates and fat (jerky is only 3% fat).