STA DECA visits Pelican Arena
St. Amant High School’s DECA program attended the Pelicans Sports and Entertainment Marketing Conference in New Orleans on Friday, January 31. Upon arrival at the Smoothie King Arena students were able to attend a college fair in which they were able to speak with many college’s admission representatives. Once the conference started, many guest speakers were able to give students insight on the job positions that they held that revolved around marking, publicity, and more.
Not only were students given information on the sports and marketing field, they had a chance to participate in marketing for the Pelicans. In the weeks leading up to the Conference three students from St. Amant High School, Hunter Bertrand, Victoria Stewart, and De’Jaun Ferguson created a fan experience package for the New Orleans Pelican’s marketing team. Hard work pays off as these three triumphed over the East Ascension DECA members. After their win, the three were able to sit courtside during the Pelican and Clipper’s pregame and received $50 deducted off of their state DECA Career Development Conference (CDC). Another group of three, from St. Amant, Calvin Ardoin, Trae’ Boudreaux, and Starla Strait, from St. Amant High placed 2nd in the marketing minute half time show. Their hard work paid off as twenty highly involved DECA members from STA High were chosen by Mrs. Rae Broussard (DECA Advisor) to go into the fan tunnel during halftime and high five the player’s hands as they entered the game.
This conference was a tremendous learning experience for the students of St. Amant High School. Participants are already in anticipation for next year’s game and conference. We greatly appreciate the Pelicans for allowing us to a have partnership and participate in this Sports and Entertainment Marketing Conference. In addition, huge thanks to MERA, Marketing Education Retail Alliance, who provided grant money to a portion of each DECA member’s registration fees. With the help of everyone we were able to better prepare our kids for the future with real life situations and great opportunities.