dressbarn ‘Paints the Country Pink’ with Breast Cancer Awareness this October
In support of National Breast Cancer Awareness Month, dressbarn announces a new campaign designed to create awareness through community involvement, inviting everyone to help “Paint the Country Pink.”
The www.PaintTheCountryPink.com website will feature a map of the country where visitors can show their support for everyone affected by breast cancer by virtually swiping a pink paintbrush over their location.
The “pinker” the country gets, the clearer the message to those fighting this disease: You are not alone—we will fight by your side every step of the way. dressbarn is also joining the fight to help end this disease by donating $1 to the American Cancer Society for every person who paints the country pink (up to $100,000 in total).
The face of “Paint the Country Pink” is a little puppy named Ruby, a symbol of unconditional love and support, and will be available in every dressbarn store and on dressbarn.com for adoption, while supplies last.
You can take her home for just $6 and the entire net profit (of at least $2.50) will be donated to the American Cancer Society.
“Breast cancer is a cause that is very close to our hearts at Dressbarn because it affects so many women and their families,” said Veronica Valladares, Assistant Vice-President, Marketing at dressbarn.
“As part of our mission to inspire all women to look and feel beautiful, we have developed this easy and user-friendly program that helps make a difference for women affected by breast cancer.”