Meri Burroughs joins REV as vice president of marketing
REV/REV Business announced the hiring of Meri Burroughs as vice president of marketing.
Within this newly created role with REV, Burroughs will lead marketing efforts for REV’s residential and business segments – including strategic direction-setting for marketing and communications across the growing company, according to a company news release.
“Our executive team is thrilled about Meri’s arrival – especially as our organization continues growing, our service area’s footprint expands and our products continue to develop and evolve,” said Josh Descant, REV’s CEO. “I have no doubt her years of expertise will create motivating synergies among our own leadership as well as among our marketing team’s business intelligence and creative professionals.”
“Meri’s understanding of the industry, her genuine appreciation for customers’ needs and deep business intelligence are all leadership and marketing characteristics that will benefit our entire team,” Tressy Leindecker, REV’s executive vice president of Sales and Marketing, said. “REV’s hiring of Meri represents not only the next step in our marketing efforts but comes at a critical time and the next chapter for our company as a whole.”
As vice president of marketing, Burroughs will support revenue growth, help lead the development and execution of marketing programs/processes, digital marketing activities, market research, advertising, promotions, product positioning, thought leadership as well as internal and external communications in support of REV’s strategy.
Prior to joining REV, Burroughs held numerous leadership positions with both Cox Business and Cox Media – leading and setting strategy for teams of media and telecommunications sales professionals and managers. Over the course of her 27-year career in telecommunications and media, Burroughs has evolved into a tech leader possessing (and retaining) a very genuine and personable style in an industry that is often overwhelmingly labeled as transactional and impersonal.