Geismar baker to appear on Food Network's "Cake Wars"

Leslie D. Rose @Editor_Citizen
Kelly Williams of Geismar will appear on the June 20 episode of Cake Wars.

On Monday, Ascension's own Kelly Williams will battle it out on Food Network's "Cake Wars". It's a competition the 34-year-old Geismar resident said he has been pushed to do for years.

"Everybody kept telling me that I need to be on 'Cake Wars'," Williams said. "So one day after a long day of baking cakes, I thought, 'what could it hurt to apply?' So I sent them some photos, and about three months later, I got a phone call. They told me that they liked what they saw, and they would love it if I would be on the show. Before I knew it, I was whisked off to Hollywood."

But it didn't take a trip to Hollywood to make Williams an Ascension Parish celebrity.

Williams first rose to confection popularity as a young child selling frozen treats out of his home. It wasn't long before his mother, Faye Akuffo, financed his talents by purchasing a sno-ball stand for him to start his first business. Being self-taught in the world of snack-making, Williams said the stand only encouraged him to learn to create more items, and soon-after he had baked and sold his first wedding cake, at just 15-years-old.

"I've never taken a single class," Williams said. "I taught myself from the very beginning."

By now, Williams, who said being self-taught takes a lot of ambition, has done it all and will take on any order request.

"I never tell a client 'no'," Williams said. "I always take the order, then I have to figure out how to make it work by using YouTube, or getting my colors, patterns and ideas from nature."

"Cake Wars", hosted by Jonathan Bennett, is a grueling competition where four expert bakers go toe-to-toe to see whose mind-blowing cake creation will be the star of a major event, earning them the $10,000 prize.The show invites cake bakers from all over the United States to compete.

While Williams was unable to say much about his "Cake Wars" appearance, he said he it was an amazing experience that took him on his first-ever flight.

"I was nervous about the trip because I had never been on a plane before and I was really nervous about competing, because I had never been on a competition show before, and I didn't know what to expect," Williams said.

And while it can't be revealed how the show ended for Williams, it's known that each episode is centered on a theme or event, with past themes including a birthday party for a baby hippo and a party for the 45th anniversary of the film Willy Wonka. Williams isn't green to that type of baking, having baked for actor Charlie Sheen and singer and reality television star, K. Michelle, but he said the skill has nothing to do with his success.

"Everyone says that they love my personality - that's what it's all about," Williams said. "You can be the best baker in the world, but if you have a bad attitude, no one is going to want to work with you."

Williams, who first opened his bakery - Kelly's Creations - at age 21, washonored by the St. Paul Baptist Church during a Black History Month program some years back, as the first African American bakery owner in Gonzales. The business operated as a retail bakery from 2003 to 2010, but now Williams is back on his old stomping grounds, baking from his sno-ball stand on his mother's property in Geismar.

Interested people can score a Kelly's Creation cake at $85 for a decorated 1/2 sheet cake, with tiered cakes starting around $300. Unfortunately, due to very high demand, new customers aren't being accepted any time soon as Williams is booked through the end of the year. However you can gawk at some of his photos on Facebook: Kelly DeMerrick Williams.