Cox launches television caller identification service

Staff reports

BATON ROUGE – Cox Louisiana announced that it is delivering Caller ID to the TV, allowing customers to identify incoming callers.

The service launched in the six parish Acadiana region and the seven parish Baton Rouge market.

TV Caller ID is offered at no additional cost to Cox customers who subscribe to Cox Digital Telephone with Caller ID and Cox Digital Cable. Cox’s New Orleans market launched this service in late 2009.

“TV Caller ID is an example of the continued evolution and convergence of communications platforms,” said Colleen Levy, vice president of Marketing for Cox Louisiana. “Customers prefer to bundle voice, Internet and video services from one trusted provider, but, more importantly, they want these services to work together to help enhance their lives”

Cox is currently the seventh largest phone company in the U.S. with about 2.6 million subscribers and consistently receives highest honors in J.D. Power and Associates’ Residential Telephone Customer Satisfaction StudySM.

TV Caller ID is the latest enhancement to the company’s interactive television (iTV) platform that provides instant access to information via the TV screen. iTV enables the integration of phone and Internet with the TV to provide valuable information for viewers. In addition to managing the TV Caller ID function, iTV currently allows Cox Digital Cable customers in Louisiana to access local and national weather forecasts. Future enhancements are planned and will be announced as available in the local market.