Postlethwaite & Netterville, APAC (P&N), a leading CPA and consulting firm, is excited to announce its selection for a Marketing Achievement Award (MAA) from the Association for Accounting Marketing (AAM). P&N was recognized for its accomplishment in launching an integrated branding program.
In February, P&N unveiled a new corporate brand identity including a new logo, tagline and redesigned website. Zehnder Communications, a full-service marketing agency, helped P&N optimize their brand equity and position the firm for future growth through a contemporized brand identity.
The branding program centers around “P&N: A Clearer Path” which describes how the firm helps clients navigate through the clouded path of complex regulations, ever-changing technology and constantly-evolving practices. “A rebrand signifies major change. A brand is more than just a logo, it defines who you are and what you stand for,” said Rachael Higginbotham, P&N Marketing Director.
Recipients of the AAM-MAAs were announced during the Association's 2017 Summit in Las Vegas at the MGM Grand in June. Expert category judges, including professionals in marketing, advertising, communications and professional services, reviewed and judged 99 entries. Winning entries were recognized for the accomplishment of a specific goal or objective, executing a project strategically, and measurable results.