To say that Pokémon Go has brought millennials out of the house is an understatement.
As of Tuesday, Pokémon Go has attracted over 20 million daily active users in the United States, making it the biggest mobile game in U.S. history.
So, what does that mean for small businesses? Moolah!
It doesn’t take a rocket scientist to predict Nintendo’s surprise mobile-gaming sensation will become a powerful tool for small businesses, such as retail shops and restaurants, that struggled to catch the eye of this millennial generation - the generation who dominates the spending power and will dominate it even more over the next 10 years.
How has Pokémon Go given these small businesses a hand up in this battle to attract young spenders?
In the game, there is an item called “Lure Module” (or what I like to call “lure millennial”) which attracts Pokémon to your store or what the game calls a “PokeStop” for 30 minutes.
When you have established your place as a PokeStop, the Pokémon are attracted to your area and are visible and attainable by everyone in the nearby vicinity. You can use it during a typically slow period of your day to get more foot traffic, and then use your creativity to turn them into paying customers.
The game lures millennials for you, but it’s up to you as a store owner to be crafty in your conversion! Once they are in, you make them spend!
As an established PokeStop, set up some signs letting gamers know Pokémon can be found inside.
Pokémon Go has reunited the digital population and people are again having in-person meetups in not just their favorite places, but PokeStops. Why not jump in on this easy traffic builder and money maker?
It’s no secret the game is where the millennials are, it’s up to you to keep your business a secret though! Join in on the game, have fun and play fair. Remember, you want the gamers to come back for more Pokémon – or to spend more money!